* Our summary is short, simple and pragmatic. It allows you to have the essential ideas of a big book in less than 30 minutes.
*By reading this summary, you will learn some simple techniques to increase your charisma and impress your entourage.
*You will also discover that : contrary to popular belief, charisma is learned through simple exercises; everyone can become charismatic; the effects of charisma in daily life are real and noticeable.
*Charisma is not something innate: one can learn to be charismatic. Proof of this is the numerous studies carried out on the subject and cited in the notes for those curious who would like to take a look at them. These studies tend to show that charismatic people are always more listened to than others. People tend to prefer to work for a charismatic boss rather than for someone who is not, and they tend to place more value and importance on the work done for the former. Charisma affects how others perceive us and influences people's behaviour.
*The world of work is, according to the author, one of the areas where charisma can make a real difference. For example, banks will be quicker to give a loan to a charismatic young entrepreneur than to a non-charismatic one.
*The world of work is not the only environment in which the benefits of charisma can be enjoyed. A mother can use charisma to influence people around her, such as teachers: charisma is not only reserved for an elite, politicians or celebrities.
*This book allows you to discover the benefits of charisma and shows that it makes you feel better, happier and healthier.
