* Our summary is short, simple and pragmatic. It allows you to have the essential ideas of a big book in less than 30 minutes.
*By reading this summary, you will discover the secrets of an efficient sales process.
*You will also discover : the marketing processes to put in place to ensure regular income; the secrets of a more relevant and efficient emailing prospecting; how to organize your activities, thanks to the clear separation between outbound marketing, inbound marketing and negotiation; how to give priority to quality by rigorously selecting the prospects that correspond to you, to whom you will offer a very efficient service; how to recruit and train efficient, involved and autonomous teams, in complete agreement with the company's values.
*For any company, the first objective is financial viability. Uncertainty of income can quickly put it in danger, but these risks are not inevitable. Well thought-out processes, adapted to the company's profile, can ensure constant and predictable revenues. They are based on lead generation and the conversion of leads into long-term business relationships.
*Buy now the summary of this book for the modest price of a cup of coffee!
