* Our summary is short, simple and pragmatic. It allows you to have the essential ideas of a big book in less than 30 minutes.
*By reading this summary, you will discover how to conduct an exploratory interview with your consumers, within the framework of the Jobs-To-Be-Done method.
*You will also discover : how to choose the people to interview; what questions to ask them; how to help them talk and reconstruct their memories of your product; how to take notes effectively.
*After creating a product or service, you may want to know why consumers bought it and how they actually use it. The best solution is to ask them directly, through an interview. The Jobs-To-Be-Done method is ideal for this, because the practice of interviewing is an integral part of it. This consists of focusing on the consumer's needs and motivations in order to provide a product that will fully satisfy them. Are you ready to find out why your consumers buy your product?
*Buy now the summary of this book for the modest price of a cup of coffee!