The New Multinationals - Mauro F. Guillén & Esteban Garcia-Canal

The New Multinationals

By Mauro F. Guillén & Esteban Garcia-Canal

  • Release Date: 2014-03-29
  • Genre: Economics

Description

A new breed of multinational companies is reshaping competition in global industries. Their success lies in their ability to organize, manage, execute, and network. This book documents this phenomenon, identifies key capabilities of the new multinationals, and provides a new conceptual framework to understand its causes and implications.