Internet Marketing Field Guide teaches you advanced topics in Internet Marketing, including strategy, process and a sample of some popular tools and tips to help you develop an effective Internet marketing strategy and implementation plan.
Topics Covered:
- Internet Marketing Strategy & Online Content Distribution
- How to Create a Blog and Build Market Leadership
- Social Media (Facebook, Twitter, YouTube, Google Plus, Foursquare)
- Social Media ROI
- Local Social Media Marketing
- Brand Building, Brand Monitoring, Podcasting & Email Marketing
An Internet Marketing strategy, like any strategy you adopt, must be flexible - able to change over time to adapt to the evolving landscape of the Internet. Without a strategy, the tools we discuss here will be just that ... tools. To effectively implement these tools and tactics, they must be part of the larger strategy and process that support your mission.
Steinar Knutsen is President & CEO of New Site Media Group, an Internet marketing and new media production company in Charlottesville, Virginia. He is a seasoned strategic marketing professional with hands-on experience executing marketing campaigns at Fortune 500 companies and small to mid-size businesses. His passion for marketing, technology and teaching are the winning combination that drive Steinar to help businesses succeed online.
