Tourism Entrepreneurship in Portugal and Spain - Joao Leitao, Vanessa Ratten & Vítor Braga

Tourism Entrepreneurship in Portugal and Spain

By Joao Leitao, Vanessa Ratten & Vítor Braga

  • Release Date: 2022-02-01
  • Genre: Industries & Professions

Description

This contributed volume introduces the innovative landscapes and business models used in tourism entrepreneurship initiatives of Portugal and Spain. It provides benchmarks for entrepreneurial initiatives covering tourism services, place-branded tourism, social networks, spiritual tourism, cross-border tourism initiatives, and tourism in low-density regions. It also provides guidelines for future strategic actions to foster rural and sustainable development in alternative tourism destinations, following the Iberian experience.