I picked up this book thinking that it would give me some insight into the Huffington Post's blogging technique. You get about a page's worth. It's not that it's a bad read, it's just that this isn't a handbook for blogging if that's what you're expecting. About a quarter of the way through I realized that I was reading Huff's autobiography and self pat on the back. Ok, you do get a dictionary and a their blogroll in the back, but you can find that anywhere if you've heard of Google. Not enough content, too many non-sequiturs/pull-quotes for anyone to stay engaged in the main text. I like the Huff Post, but this book stinks.