The 22 Immutable Laws of Marketing

Good book!! definitely got my head straight for my marketing strategy from now on !

Do not be discouraged that this book is a short read. Despite its short chapters, the authors don’t waste any time. They get straight to the point and get to the nuts and bolts of marketing. Be ready to take notes because regardless of your experience in marketing you’ll learn (or relearn) a lot of great concepts.

The book has some good concepts but most of them are outdated (I.e. line of extension, Microsoft is still doing good) I get what he was doing but the execution could’ve been better

This is a must read for anyone who is even suspects that they want to do well in business.

This is a great read for anybody looking to start any type of business venture. It will definitely open your kind into a new way of thinking!

I'd previously read the authors' book "Positioning" and this book basically repackages the same content, right down to the examples (IBM, Hertz, etc.). I recommend this one simply because it's more streamlined (and is properly formatted as an ebook).

This book was much better than I was expecting. I’ve recently started my own business and was supprised at how many of these “laws” I didn’t know about. This is a good read for anyone in the business world!

This is a good book that is filled with interesting concepts and perspectives on the do's and dont's of marketing. I think my only problem with this book is that many of the examples are dated. It would be really awesome if the authors would consider making some updates.

While the content is good and relevant in 2011 (mostly. Some case studies have outlived the 90s), this iBooks version is buggy as bugs can be. Some kind of error keeps appearing each time I rotate the iPad (blah blah, content missing) the images that appear on the 1st page of each chapter keep getting replaced by the '?' icon.

No questions asked. Anyone with any influence over a business must read this book.