* Our summary is short, simple and pragmatic. It allows you to have the essential ideas of a big book in less than 30 minutes.
*By reading this summary, you will discover what, in the 21st century, motivates and increases the productivity of a company's employees.
*You will also discover that : The punishment/reward paradigm is an outdated model; Conditional rewards can be detrimental to creativity and performance; Non-material rewards (compliments, feedback) can enhance productivity; New assumptions about human behavior, habits and motivations in the workplace are possible and necessary; Autonomy, control and purpose are the three essential elements to increase motivation; There are tips for motivating your children, your employees and yourself.
*What motivates you is not what you think. When you are paid to do a task, it quickly loses interest. Over time, the effect of the reward fades as does your motivation. What really moves you is inside you. The only prospect of learning, inventing, creating and improving yourself is your reward.
*Buy now the summary of this book for the modest price of a cup of coffee!
