International business requires a deep level of industry insight but also a keen understanding of the cultural differences that impact how business is done. If you're an American working in China or Japan for the first time, you may not realize the way each culture thinks and reasons is quite different from your own, which can lead to frequent misunderstandings.
You may be unaware, for example, that Americans reason in a linear manner, Chinese in a lateral manner, and Japanese
intuitively. Or that Japanese view the world in literal terms, while Americans and Chinese are more balanced between abstract and literal.
You won't read about these differences in a typical business etiquette book, but they are foundational to the way each culture considers and conducts their business.
In Culture Hacks, Richard Conrad draws on his 25 years of experience living and working in Asia to explain the different ways Americans, Chinese, and Japanese think, reason, and interpret the world. He'll equip you to successfully navigate unfamiliar territory by offering best practices and recommendations for interacting with and understanding each other.
